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In April 2023, Bud Light attracted controversy by running an ad campaign with transgender activist Dylan Mulvaney. American conservatives began to boycott the company in response. As of the 4th of July weekend of 2023, Bud Light had fallen to 14th place in popularity among American beers, the company had fired hundreds of workers and sales had plummeted 26.5%.
| Indicator | Value |
|---|---|
| Stars | ★★★☆☆ |
| Platform | Metaculus |
| Number of forecasts | 83 |
In April 2023, Bud Light attracted controversy by running an ad campaign with transgender activist Dylan Mulvaney. American conservatives began to boycott the company in response. As of the 4th of July weekend of 2023, Bud Light had fallen to 14th...