When will X, formerly Twitter, cease to be commonly referred to as "X, formerly Twitter"?

Metaculus
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In July 2023, the globally recognized social media platform Twitter underwent a significant rebranding, changing its name to "X." This rebranding marked a pivotal shift in the company's identity, reflecting new strategic directions or branding objectives. Twitter, established in 2006, had become an integral part of global communication, media, and social interaction, influencing everything from popular culture to politics.

However, as with any major rebranding of a well-established and iconic brand, the transition in the public's mind and media's reference is not immediate. As of December 2023, "X" is still frequently referred to as "X, formerly Twitter", "X, commonly known as Twitter", or similar, in media reports and public discourse. This question seeks to predict when the name "X" will become sufficiently widely adopted such that it is no longer commonly considered necessary to associate it with the previous Twitter brand.

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In July 2023, the globally recognized social media platform Twitter underwent a significant rebranding, changing its name to "X." This rebranding marked a pivotal shift in the company's identity, reflecting new strategic directions or branding...

Last updated: 2024-10-01
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Metaculus
Forecasts: 21

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